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How to Market Your Music: A Starter Plan for Artists Who Want to Be Heard

Eddie (Solo.X) · 2026-10-30

We all love music, and now we can make the music we love. So can everyone else. Every day, tens of thousands of new songs show up online, and the number keeps climbing.

For most people that's fine. Making music is a hobby: you make songs you want to hear and play them for your friends. Keep doing that. It's one of the best things about this moment.

For some of us it's more than a hobby. It's a passion for making music that strangers will love too, music for listeners we've never met. If that's you, this guide is for you.

If you already know digital marketing, a lot of this will be familiar. If you don't, start here. These are the must-dos that give your music a real chance of being heard by more people, and maybe one day a hit.

A great song nobody hears is a song nobody hears

Marketing isn't selling out. It's making sure the right people get the chance to hear what you made. The algorithms on TikTok, Instagram and YouTube don't know your song is good until people watch, share and come back. Your job is to give them that chance, again and again.

Step 1: Build your home base

Before you post anything, make it easy for someone who likes your song to find the rest of your music.

• Set up your Latido artist page: a photo, a banner, a short bio, your links and your best track pinned at the top. Your page lives at latido.fm/yourname, and it's the link that goes in every bio.
• Use the same artist name and the same photo everywhere. If someone finds you on TikTok, they should recognize you on Instagram in one second.
• Claim your name on TikTok, Instagram and YouTube today, even if you don't post there yet.
• In every bio: one line about your sound ("late-night reggaeton from Miami", "sad country for long drives") and your Latido link.

Step 2: Start with three channels

You don't need to be everywhere. Start with these three, and add more only when posting to them feels easy.

• TikTok: the biggest discovery engine for music right now. People scroll with the sound on, and a stranger can find your song on day one.
• Instagram Reels: where people who already like you keep up with you. Reels reach new people too, and Stories keep your fans close.
• YouTube: Shorts for discovery, and full lyric videos that keep getting found in search for years.
• Later: Facebook (great for reaching older listeners and music groups), X and Threads for talking with other artists.

Step 3: Post on a schedule you can keep

Showing up regularly beats posting at the perfect minute. A study of 11.4 million TikTok posts by Buffer found that posting 2 to 5 times a week gave the biggest lift in views. You don't need to post every day. You need to not disappear.

Here's a simple week to start with (Eastern time, adjust to where your listeners live):

• Tuesday, 6 PM: a short clip of your strongest chorus or hook.
• Wednesday, 1 PM: the story behind a lyric, or a question about the song.
• Thursday, 6 PM: another clip of the same song with a different visual.
• Friday, 4 PM: a new clip, or your release post with the link when a song comes out.
• Sunday, 9 AM: a short story clip: how the song started, who it's for.

These times are a starting point from large studies by Sprout Social and Buffer, not a law. After a few weeks, each app shows you when your own followers are online (TikTok Studio, Instagram Insights and YouTube Studio all have it). Use your numbers once you have them.

Step 4: What to post (no dancing required)

You don't need to show your face or dance. Music content that works:

• The hook: the best 15 seconds of your song, starting right on the best line.
• Lyrics on screen: people stop for words they relate to.
• The story behind the song: where you were, who it's about, why you made it.
• How you made it: your idea, your prompt, the first version and the final one.
• One song, a different style: the same lyrics as reggaeton, then as country.
• A countdown before a release, and a thank-you after it.

One good song can carry a month of posts. Post the same song many ways before you move on.

Step 5: The first two seconds decide everything

• Start on the hook, not the intro. Nobody waits 20 seconds for the drop.
• Put a line of text on screen right away, so people who scroll with the sound off still get it.
• Film vertical (9:16) and keep it short: 7 to 20 seconds is plenty.
• Make it loop. When the end flows back into the start, people watch twice, and the app notices.
• Write a caption that asks something: "Who does this remind you of?" gets more comments than "New song out now."
• Use 3 to 5 hashtags that say the genre and the mood, not 30 random ones.
• Reply to every comment in the first hour. It tells the app people are talking.

Step 6: Make release day count

• A week before: post a teaser and schedule your release on Latido, so the track goes live on its own at the time you pick and your followers are told.
• Release day: post the moment it's live. Put the link in your bio, your Stories and your messages to friends, and ask a few of them to listen and comment that day.
• The week after: post three more clips from the same song, a lyric video and a share image. Most songs get found after release day, not on it.

Step 7: Be a person, not an ad

• Talk to people. Answer comments and messages.
• Support other artists: listen, comment, share. Most of the artists who grow are the ones who show up for others.
• Follow artists on Latido, leave real comments, and join our Discord to swap feedback and ideas.
• Keep a mix: for every post that says "go listen", post a few that are just fun, honest or behind the scenes.

Step 8: Watch three numbers, not likes

• How long people watch: in YouTube Studio it's "stayed to watch". If fewer than about 30% stay past the start, try a different opening.
• Shares and saves: they mean someone wants it again or wants a friend to hear it.
• Profile visits and link clicks: they mean a stranger wants more of you.

When something works, do more of it: the same song with a new hook, the same hook with a new visual. When nothing works after a few tries, try a different part of the song before you blame the song.

Step 9: Know your rights before you go big

• Check your generator's plan. On Suno, for example, songs made on the free plan are for personal use only. Commercial use, like selling or monetizing a song, generally needs a paid plan at the time you make it.
• Want your song on Spotify, Apple Music, or in TikTok's sound library, where other people can make videos with it? That needs a distributor. Check their rules for music made with these tools before you upload.
• Using a beat or a sample? Make sure it's licensed for streaming. Free "type beats" from YouTube usually aren't.

How Latido helps you make the content

Latido Studio is a set of free tools that turn one song into weeks of posts. Every one works with the tracks on your Latido page.

• Promote: press Promote on any of your tracks and get a launch kit with every step below, in order.
• Hook finder: finds the 3 best 15-second sections of your song for TikTok, Reels and Shorts.
• Hook video prompts: a shot-by-shot plan for a short video of your hook, with captions and post copy for every channel.
• Lyric Shorts maker: vertical videos that start on your best line with the lyrics on screen, in two versions so you can test which opening works.
• Lyric video maker: a full-length lyric video for YouTube, with a thumbnail, title, description and chapters ready to paste.
• Canvas maker: the looping video that plays behind your song.
• Share images: a post image and a story image with your cover, title and link.
• Song story writer: turns a sentence or two about your song into the story behind it.
• Mixtape maker: a promo video mixing the best parts of several of your songs.
• Schedule a release: pick when your track goes live, and your followers are told when it does.

Your first week

• Day 1: set up your Latido page and claim your name on TikTok, Instagram and YouTube.
• Day 2: pick your best song and run it through the Hook finder.
• Day 3: make two Lyric Shorts and post the first one.
• Day 4: write the story behind the song and post it.
• Day 5: post the second Short with a question in the caption.
• Day 6: comment on five other artists' songs.
• Day 7: look at which post people watched longest, and make your next one like it.

Making the song is the start, not the finish line. Show up every week, and give your music the chance it deserves.