We'll Bring the Listeners. Your Music Has to Make Them Stay
Eddie (Solo.X) · 2026-11-06
If you make music on Latido, please give this a quick read. It's about how we're going to grow Latido together.
Campaigns are starting
This month we start marketing campaigns on all our social channels: Instagram, Facebook, TikTok and YouTube. That means paid ads, Reels, Shorts and regular posts, all sending new listeners to Latido.
If you said yes to having your music featured, your tracks may show up in these campaigns, always credited to you and linking to your page. You can change that any time in your Profile.
You can lead a listener to the music...
...but you can't make them press play twice.
We can bring people to the door. What keeps them listening, following and coming back is what they find when they get there. A great track with a cover that looks like an afterthought gets skipped. A beautiful page with a weak song gets one play and a goodbye.
So our side of the deal is bringing the crowd. Your side is giving them a reason to stay.
What makes a track easy for us to promote
When we choose which tracks go into a campaign, we look at how listeners react and at what we have to work with. These are the tracks we can put in front of people:
- A cover that stops the scroll. Make it bold and clear, and make sure it still looks good at thumbnail size.
- A canvas: the short looping video behind your track. It turns a still page into something alive. The free Canvas Maker can make one.
- Your hook marked. Let us know where the best 15 seconds are. That's what goes into ads.
- A vertical hook video. It's the single most useful thing you can give us. It plays on Clips, and it's exactly the format Reels, TikTok and Shorts want. The free Hook Finder helps you find the moment and cut the clip.
- Lyrics and a line or two about the song. Listeners connect with the story as much as the sound.
Use whatever tools you know best, whether that's Suno, your DAW, Canva, CapCut or your phone camera. Get creative with it. The music and the visuals together are what make people stop, listen and share.
Thank you for being early
You joined Latido before most people had heard of it, and that means a lot to us. We'll do our best to get your music heard, and the artists who show up with great tracks and great visuals will be the first ones we put out there.
The apps are coming
Our iPhone and Android apps are in testing right now. We hope to launch before the end of the year. The final say belongs to Apple and Google, so we can't promise a date, but we'll tell you the moment they're live.
Keep making great music. We'll keep bringing the listeners.
Want more on getting your music heard? Read How to Market Your Music.